"Packaging Wins in a Downturn: How Packaging can Help Make the Recession an Opportunity"
Jay will share the results of a comprehensive consumer study conducted to better understand the role of the current economic downturn and its impact on brand and package choice. Areas of focus include how successful companies have navigated past recessions and the key consumer insights, particularly around household product, food, and beverage packaging that will help today's companies do the same. A thorough economic diagnosis will explain what we know about this recession, what we can learn from prior recessions, and the quantitative difference in consumer behavior. Primary consumer insights will include how the recession is affecting consumers' lives and values, how broad changes manifest at retail and where packaging fits in. The implications of this presentation will provide value for marketing, sales, senior management and packaging innovation teams alike.
Speaker bio: Jay has worked in marketing and business development with Ball since 2006. Prior to joining Ball, he was a Strategist at EGG Strategy, where he facilitated creation and implementation of brand and innovation strategy for many Fortune 100 companies including: Coca-Cola, Toyota, Diageo, and Coors.