What Price Brand Loyalty?
Jackie will lead the audience on a multi-category tour of food, paper products, personal care, HBA and other key categories to share how brands are engaging consumers in their emotional "space" to impact buying patterns. Best in class branding and design leadership must rely on one axis poin for success—understanding consumer needs. They are at the center of the brand value chain.
Learn, through the science of visual branding, the six-step process of a collaborative research component for identifying and resolving the perceived visual brand gap between strategy and design. Visually translating these discovered insights—going beyond the "how's" to the "why's"—is key to improving brand performance. With ever-changing consumer attitudes, it's the successful brands who understand what their emotional drivers, motivators and intentions are, to create brand experiences that resonate and reward them.
Speaker bio: Jackie DeLise is currently the Vice President of New Business Development for Zunda Group LLC, a strategic branding and design agency specializing in innovative product packaging. Her category expertise encompasses food, beverage, HBA, personal care, OTC, household, sporting goods, aviation, retail, fast food and fast casual restaurants, automotive, hardware, and DIY.