Peter Clarke
Founder & CEO
Product Ventures Ltd.

From the Industrial Revolution to the Inevitable Future: How Packaging Designers Are Challenged to Protect Our World for Future Generations

The excessive production of the industrial revolution ultimately led to mass consumption. This brought the need for differentiation and convenience as the driving force. Disposable packaging became the norm and did not take into account the impact that it would later have on the environment. Rethinking the use of disposable packaging as we evolve from the consequences of the "on-the-go" era to the future benefits of the "save-the-planet" era will lead to a more sustainable solution to packaging alternatives. Convenience was yesterday's short-sighted attitude. Today, as we look to prepare our world for future generations, sensible packaging systems need to be employed to protect our world for future generations.

Key takeaways=>

• Sustainable package design strategies other than just source reduction and post consumer recycled content
• Consumers attitudes towards sustainability and the likelihood of them taking the extra steps
• Why simplification may be the driving force for package design for 2010

Speaker bio: CEO Peter Clarke is a visionary entrepreneur who founded Product Ventures 15 years ago as the ultimate strategic creative agency for the research, design and development of manufactured goods. His passion for excellence and dedication to helping shape products and packaging to enhance consumers’ lives have garnered Clarke enormous recognition. Product Ventures has been honored to create innovative and award-winning package designs for such notable clients as Procter and Gamble, Nestle and Bayer, among many others. As an expert commentator, Peter Clarke is frequently profiled in the media, including CBS’ “The Early Show”, Fox Business News, and as Fast Company’s guest design blogger, discussing industry trends.