riCardo crespo
Worldwide Group Creative Director
Mattel Toys

"Dynamic Cross-functional Teams: Realizing a Sustained Collaborative Culture"
Join this engaging session as we share applied learnings to building and nurturing inspired collaborative teams. Learn to unleash the potential from each of the disciplines in the package development process and celebrate the consistent results that are driven through empowerment, autonomy, trust and collaboration. Understand the distinct difference between title-based structures and influence-inspired teams. Apply simple principles that will engage your team and instill a sense of ownership and pride in their work. This is a must for leading and managing creative and cross-functional teams and how it delivers consistent wins for your internal or client brands across all media and the creative's role in that success.

Speaker bio: riCardo crespo, is an ambassador of Mattel Inc., one of Fortune Magazine’s top 50 Companies to work for, and serves as group creative director. crespo is a seasoned and celebrated creative, and continues to influence his passion for excellence to many global brands through his practices and strategic executions. crespo has held several leadership positions including executive creative posts at notable advertising giants such as McCANN ERICKSON, Saatchi & Saatchi and Bozell Worldwide. He offers a unique and valued perspective as a professional with the experiences from both the agency side creative and client side POV. crespo is a frequent contributor on design methodologies, and the strategic value of design + creative in the branding and packaging development process.