Jeffrey Loth
Structural Packaging Manager
Microsoft Corporation

Windows 7: The Packaging Story

Jeff will share an inside look at the package development effort for Microsoft Windows 7 and Office 14. His presentation will cover the end-to-end project, from setting design goals through concept development, testing and execution, and he’ll review key program challenges and lessons learned. Key audience takeaways include: how to lead and manage a complex global package development initiative; how to balance competing design goals; and how to act on sustainability goals.

Speaker bio: Jeffrey Loth is a seasoned packaging professional with more then 25 years of experience directing structural packaging design, development, and engineering. Having worked for a diverse array of major consumer product companies such as Kraft, Wrigley, Pfizer and Microsoft, Jeff has delivered innovative solutions across myriad package form factors and materials. Most recently Jeff led the package design and development effort for Microsoft Windows 7.